Free for a Fee
Yes, from Google and others of the same ilk comes the sales concept of “free”. Give away meaningful things in a forthright manner and people will remember; you will store up their good will, excite...
View ArticleOn Line? Or In Person?
I have found that the world can be broken down into two kinds of people; those who are comfortable socializing in person and those who are more inclined to do so on-line. When it comes to marketing...
View ArticleIt’s Time to Thank My Reviewers
With the Holiday Season there comes an urge to give thanks. In the Rolodex of my brain I can flip through many names of those who reach out regularly to help make my life and those of others better....
View ArticleFive Best Marketing Approaches for Self-Published Writers
IndieRecon (an independent publishing on-line conference) recently presented an interview with Mark Coker of Smashword. The topic, among other things; new marketing approaches for self publishing...
View ArticleDoes Social Media Help Market Your Book?
In an interview for Indie Recon, the worldwide virtual conference for independent publishers and authors, Mark Coker of Smashword suggested four approaches for the self publishing author in today’s...
View ArticleWriting A Review Is Easy
Of course, everybody knows how to write a book review. We all wrote them in grade school. All those summer reading reports due at the opening of school. The formal review styles we were taught in...
View ArticleWhy An Audio Book?
The hot topic in my writing circles lately is audio books. I sense a fascination among my fellow authors. Several have made them, many want to make them. And why not? Audio books are enjoying an...
View ArticleThe Sky Is Falling
Several respected bloggers have begun to back away from self publishing books. They have crunched numbers, which most recently suggest an increase in the percentage of traditionally published books...
View ArticleHelp Your Favorite Author (and yourself)
There is a growing symbiotic relationship between authors and readers. Like horse and carriage, you can’t have one without the other. Of course, a relationship has always existed, but until recently it...
View ArticleCrunching The Numbers
As the old year wanes, the time has come to evaluate my book sales and learn from the data, hopefully to improve sales in 2017. Many charts and graphs are available to authors through the auspices of...
View ArticleA Conference just for Indie Writers
The free on-line conference for indie writers and publishers, Indie Fringe, is coming around again. It happens at ten Saturday morning March 18. This is one of the best resources you never heard of....
View ArticleA Review of Publishing Today
With a title this assumptive, I hasten to acknowledge I possess no lofty credentials or superior access to data upon which to base the ideas which follow. I am not a queen bee, I am a drone. But even...
View ArticleWriting “SAND”
It is true the sand of the Mojave Desert hides treasures. There are storied treasure hoards, such as a ship laden with pearls, an underground river bed of black sand laced with gold, a shaft of...
View ArticleIs the Amazon Kindle Countdown Effective?
Recent chatroom wisdom tends to dismiss the Amazon KDP marketing tools Countdown and Free Books as less than effective for eBook marketing. The reasoning is all about numbers – there are simply too...
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